About
A dynamic Communications and Marketing leader with 6+ years of expertise in crafting integrated digital campaigns, building brand ecosystems, and executing global audience engagement strategies across diverse sectors including finance, healthcare, education, and social impact. Emmanuella excels at translating complex information into culturally intelligent, high-impact communications, having driven user acquisition programs generating over 100K new users and tens of millions of impressions, thereby transforming organizations into digitally competitive brands.
Work
DisruptDNA
|Creative Director
Global, Africa, US
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Summary
Directed integrated marketing, communications, and creative strategy for multi-sector clients operating across Africa and global markets, driving significant user and revenue growth.
Highlights
Directed multi-channel campaigns across Finance, FMCG, EdTech, and Services sectors, expertly managing 7+ enterprise clients across Africa and the US.
Led ideation and execution for integrated campaigns, generating over 1M users and 60M+ impressions across client activations.
Reengineered internal workflows and creative operations, resulting in a 30% increase in revenue growth within 60 days.
Oversaw 15-30 weekly creative briefs spanning digital, experiential, Out-of-Home (OOH), radio, and product marketing.
Scaled agency performance through workflow redesign, contributing directly to a 30% revenue increase within 60 days.
Managed cross-functional teams (brand managers, designers, strategists) to deliver consistent multi-channel storytelling and campaign execution.
Translated complex financial and technical information into accessible, audience-friendly communication for diverse global audiences.
Directed integrated campaigns for major clients like Access Bank across retail, SME, and private banking audiences, impacting 60M+ customers.
Freelance
|Communications Specialist
Global, Africa, Asia, North America, US
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Summary
Delivered comprehensive brand, marketing, and communications strategy for over 20 organizations across Africa, Asia, and North America.
Highlights
Advised 20+ SMEs across the US, Africa, and Asia on brand positioning, marketing systems, and operational efficiency strategies.
Built SEO-driven content ecosystems, influencer strategies, and PR campaigns across wellness, travel, beauty, media, and science sectors, improving discoverability and organic traffic.
Ghostwrote educational eBooks on e-commerce, entrepreneurship, and personal development, establishing thought leadership.
Supported go-to-market strategy and digital brand launches across multiple industries, ensuring successful market entry.
Produced educational and technical long-form content, including eBooks and knowledge resources, for diverse audiences.
Developed patient-friendly website and educational content, translating complex medical information into accessible language for various healthcare clients.
Managed culturally nuanced global audience messaging and localization strategies for international clients.
Surkreo
|Head, Creative Strategy
Global, Africa, Nigeria
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Summary
Led cross-channel campaign strategy and creative production for diverse clients in finance, FMCG, and SME sectors, optimizing delivery and team output.
Highlights
Developed and executed cross-channel advertising strategies for FMCG, finance, and SME brands, optimizing market penetration and brand visibility.
Standardized creative workflows, significantly improving delivery speed and overall team output quality.
Directed campaigns from concept through execution to performance reporting, translating complex data into actionable brand insights.
Improved agency reputation and client retention through structured creative and reporting processes, fostering long-term partnerships.
Managed integrated campaigns combining digital content, brand messaging, and performance measurement to achieve strategic objectives.
Supported multi-stakeholder communication between clients, creative teams, and leadership, ensuring cohesive project execution.
Rhobes
|Communications & Operations Manager
Global, Africa, Nigeria
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Summary
Streamlined sales and communications systems to significantly improve conversion and internal efficiency for e-commerce and digital marketing initiatives.
Highlights
Streamlined sales and communications systems, significantly improving conversion rates and internal operational efficiency.
Increased 1:1 customer engagement by 150% through targeted communication strategies.
Managed visual content production for e-commerce and digital marketing initiatives, enhancing brand presence.
Built structured customer communication flows, improving satisfaction and retention rates.
ALARA LAGOS
|Social Media and PR Manager
Lagos, Lagos, Nigeria
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Summary
Actioned digital storytelling and campaign strategies for a luxury retail and cultural brand, including its restaurant arm, significantly boosting audience engagement.
Highlights
Actioned digital storytelling and campaign strategies for a luxury retail and cultural brand, including its restaurant arm.
Increased Instagram following by 20% through strategic editorial content, influencer partnerships, and community engagement initiatives.
Led B2B PR partnerships and luxury brand collaborations, enhancing brand visibility and market reach.
Managed culturally nuanced brand storytelling across global and local audiences, ensuring resonance and authenticity.
Volunteer
SustyVibes
|Sustainability & NGO Support
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Summary
Coordinated volunteers and multi-channel communications, supporting social messaging and awareness content for sustainability initiatives.
Highlights
Coordinated volunteers and managed multi-channel communications for sustainability initiatives.
Supported social messaging and awareness content to drive community engagement and awareness.
Education
Adekunle Ajasin University
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BSc (Hons)
Economics
Grade: CGPA 4.72/5.0 (Best Graduating Student)
Skills
Digital Marketing & Communications
Integrated Campaign Strategy (ATL / BTL / Digital), Global Audience Engagement & Localization, Behavior-Change & Impact Communication, Community & Influencer Partnerships, Content Ecosystem & Editorial Strategy, SEO Strategy & Search Visibility Optimization, Performance Analytics (GA4, Social Insights), CMS (WordPress, Web Content Systems), Marketing Automation, Content Scheduling, Project Management (Asana, Zoho), AI-Assisted Content & Workflow Optimization, Meta Ecosystem, Analytics Dashboards.
Brand & Messaging
Brand Voice & Narrative Architecture, Inclusive & Culturally Sensitive Communication, Technical & Educational Content Translation, Executive & Internal Communications, Editorial Judgment, Sensitive Subject Matter Communication.
Strategic & Operational Capabilities
Multicultural Team Collaboration, Mission-Driven, Impact-Motivated, Workflow Redesign, Process Optimization, Client Relationship Management, Stakeholder Communication.